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Leaders in the Data Mining field (i.e., Dr. Michael Berry and Dr. Gordon Linhoff, ‘Data Mining Techniques’, Second Edition, Wiley) and as such provided an excellent overview of topical interest and highlighted some of the most recent advances in the subject. The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition—more than 50% new and revised— is a significant update from the.
Download EBOOK Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management PDF for freeCategory:The author of the book:Format files: PDF, EPUB, TXT, DOCXThe size of the: 5.81 MBLanguage: EnglishISBN-13: 936Edition: John Wiley & Sons LtdDate of issue: 12 April 2011Description of the book 'Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management':The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition more than 50% new and revised is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates PDF to direct marketing campaigns, identifying new customer segments, and estimating credit risk.
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